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Hello, we are Fraymwerk!

We help B2B & B2G teams drive more revenue

From scattered marketing and disconnected sales to one integrated commercial system. Marketing that generates pipeline. Sales that converts. Customer success that expands.

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Up your sales game. Explore our upcoming sales training courses

Business development and commercial performance, by design

We align your people, process, and revenue motion - so growth become predictable.

Learn more about us

What we do

We Make Your Revenue Our Business

At Fraymwerk we help commercial teams design, build, and run the systems behind revenue. We work across go-to-market, leadership, and operations to remove friction and make growth predictable.

Where we focus depends on your situation and what’s holding growth back.

GTM

Go-to-Market tactics

We help define ICP, business plan, and deal mechanics.

And turn the insights into executable GTM motions for entering new markets or scaling existing ones.

Book a chat to learn more

Leadership

Fractional Leadership

We step in as fractional CMO, CCO, or VP Sales to support priorities, decisions, and execution.

Bringing senior leadership without full-time headcount.

Relevant? Let's talk

RevOps

Revenue Operations

We help design pipeline structures, CRM, forecasting, and operating cadence so execution becomes disciplined, visible, and repeatable.

Giving you a Sales Ops on-demand

Book a chat to learn more

Sales qualification

MQL to SQL optimisation

We help optimise marketing operations and lead qualification.

Including marketing tactics, channel definitions, ICP definition and feedback loops.

Like more SQL's? Ping us

Leadgen

Outreach and leadgen

We help set up and run outreach and lead gen using automation and SDR's.

Targeting, messaging and sequencing built to scale your pipeline fast.

Book us before we book you

Training

Sales Coaching & Training

We improve deal progression and closing through hands-on coaching, deal reviews, and training.

Grounded in real deals and actual buyer behaviour.

Explore our upcoming sales training courses

Flexible support wrapped in different packages

We don’t sell fixed packages or one-size-fits-all solutions. How we support you depends on where you are, what’s broken, and what needs to change first.

In all cases, the goal is the same: Build systems that keep working after we’re gone.

Download Price & Solution Overview

Let's chat

Who we are

A network-based consultancy

Fraymwerk is owned and run by Thomas Overholt. Designed as a network-based consultancy, Fraymwerk collaborates with a network of senior operators who have built and run commercial engines in competitive markets. Our work is hands-on and centred on one thing - supporting revenue generation above everything else.

We help organisations tighten processes and install commercial routines that strengthen pipeline creation, improve conversion rates and leads to more new business.

Thomas Overholt - Founder & Funnel Geek

With 16+ years in B2B and B2G, Thomas has led commercial organisations across SaaS, technology, and other complex solution businesses, holding full P&L responsibility as CCO, CMO, and Business Owner.

Thomas has run enterprise sales, international expansion, revenue operations, and commercial teams across Europe and North America.

His strength is building cleaner pipelines, sharper qualifications, and more disciplined deal management.

Thomas@fraymwerk.com
Direct: +45 3160 6016

Fraymwerk has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish processes that has made it possible to scale our sales efforts.
Thomas played a central role in developing our sales playbook and ensuring that knowledge, best practices, and sales methods can be more easily transferred to new employees.

If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
What impressed me the most was Thomas' thorough approach, his understanding of the businesses he works with, and his ability to create a clear roadmap for sustainable growth.
His expertise, strategic thinking, and hands-on support deliver measurable results and improves sales performance.
I would highly recommend Fraymwerk to any company looking to accelerate growth and strengthen its go-to-market execution.
Thomas Tønnesen
Director
Klub København
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Fraymwerk has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish processes that has made it possible to scale our sales efforts.
Thomas played a central role in developing our sales playbook and ensuring that knowledge, best practices, and sales methods can be more easily transferred to new employees.

If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
What impressed me the most was Thomas' thorough approach, his understanding of the businesses he works with, and his ability to create a clear roadmap for sustainable growth.
His expertise, strategic thinking, and hands-on support deliver measurable results and improves sales performance.
I would highly recommend Fraymwerk to any company looking to accelerate growth and strengthen its go-to-market execution.
Thomas Tønnesen
Director
Klub København
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Fraymwerk has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish processes that has made it possible to scale our sales efforts.
Thomas played a central role in developing our sales playbook and ensuring that knowledge, best practices, and sales methods can be more easily transferred to new employees.

If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
What impressed me the most was Thomas' thorough approach, his understanding of the businesses he works with, and his ability to create a clear roadmap for sustainable growth.
His expertise, strategic thinking, and hands-on support deliver measurable results and improves sales performance.
I would highly recommend Fraymwerk to any company looking to accelerate growth and strengthen its go-to-market execution.
Thomas Tønnesen
Director
Klub København
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP
Fraymwerk has helped us define and sharpen our go-to-market strategy, build a more structured pipeline, and establish processes that has made it possible to scale our sales efforts.
Thomas played a central role in developing our sales playbook and ensuring that knowledge, best practices, and sales methods can be more easily transferred to new employees.

If I needed commercial sparring, Thomas would without a doubt be the first person I would call.
Katrine Anna Larsen
COO
Hococo
What impressed me the most was Thomas' thorough approach, his understanding of the businesses he works with, and his ability to create a clear roadmap for sustainable growth.
His expertise, strategic thinking, and hands-on support deliver measurable results and improves sales performance.
I would highly recommend Fraymwerk to any company looking to accelerate growth and strengthen its go-to-market execution.
Thomas Tønnesen
Director
Klub København
Thomas and Fraymwerk have been ideal partners to help strengthen our pipeline and sales.
The support has helped us create clarity, structure, and direction in our customer conversations - and most importantly, bring in more clients and revenue.
100% recommendation from here.
René Jepsen
Partner
Itchy Copenhagen
Thomas has a unique ability to bring structure and clarity to complex commercial challenges.
What stands out is his commercial acumen and ability to see the bigger picture while still focusing on the practical actions needed to drive results.

I would highly recommend him to any organisation looking to strengthen its commercial capabilities and drive sustainable growth.
Prathibha Vaidyan
Senior AE
SAP

What we are

Funnel geeks at heart

B2B growth comes with enough unknowns - working with us shouldn’t be one of them.

Here’s a quick overview of what we do, who we support, and how we work together.

Download Our Full Price & Solution Overview

Who is Fraymwerk?

Based out of Copenhagen Fraymwerk is a partner-based agency focused on helping B2B and B2G teams bring structure and rhythm to commercial growth.

Our network of consultants share a genuine passion for the craft of sales and revenue design — funnel geeks who believe commercial performance can always be improved, refined, and designed.

Which kind of companies does Fraymwerk support?

How does Fraymwerk work?

What are your fees?

Book a free assesment

Get a fresh perspective on your commercial engine

Let’s start with a short call to learn about your setup and challenges. No commitments — just an honest conversation about where structure could improve performance.

Give us a call, send a text or an email. You can even fill out a form.

Fraymwerk Aps

+45 3160 6016

Hello@fraymwerk.com

Revenue isn’t random. It’s designed.