Hello, we are Fraymwerk!
Hello, we are Fraymwerk!
We help companies build predictable revenue engines
We help companies build predictable revenue engines
From scattered marketing and disconnected sales to one integrated commercial system. Marketing that generates pipeline. Sales that converts. Customer success that expands.
From scattered marketing and disconnected sales to one integrated commercial system. Marketing that generates pipeline. Sales that converts. Customer success that expands.
Business development and commercial performance, by design
We align your people, process, and revenue motion - so growth become predictable.
Our services
Our services
Our services
From diagnosis to transformation
Fraymwerk is a partner-based consultancy that helps commercial teams design and optimise the systems behind revenue. We blend strategy, operations, and enablement so growth feels deliberate, not accidental.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
Commercial Engine Assessment
3-4 week diagnostic of your complete revenue engine. We identify exactly where you're losing revenue and what to fix first.
Go-to-Market Strategy
4-6 week program to design your complete GTM strategy. For new markets, product launches, or repositioning.
Revenue Engine Transformation
6-month hands-on program to rebuild your commercial engine. We don't just advise — we implement.
Fractional Commercial Leadership
Ongoing C-level commercial leadership. We serve as your Fractional CMO + CCO — complete commercial ownership without two full-time salaries.
Applied AI for revenue teams
Get the tools and processes needed to use AI to embed playbooks and tactics into daily execution and elevate your win rate to new heights.
Subscription Growth Accelerator
4-month program specifically for subscription businesses. Reduce churn, increase expansion, optimize lifecycle.
What we typically help our clients achieve
+0%
+0%
Increase in qualified pipeline
+0%
+0%
Increase in qualified pipeline
+0%
+0%
Increase in qualified pipeline
~0%
~0%
Reduction of sales cycle
~0%
~0%
Reduction of sales cycle
~0%
~0%
Reduction of sales cycle
+0%
+0%
Improvement in win rates
+0%
+0%
Improvement in win rates
+0%
+0%
Improvement in win rates
+0x
+0x
ROI within first 6 months
+0x
+0x
ROI within first 6 months
+0x
+0x
ROI within first 6 months
Why Fraymwerk
Because performance needs a framework
Fraymwerk builds frameworks that connect how teams sell, measure, and improve.
By capturing what works and adapting tactics over time, we help revenue engines evolve instead of react.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Why Fraymwerk
Because performance needs a framework
Fraymwerk builds frameworks that connect how teams sell, measure, and improve.
By capturing what works and adapting tactics over time, we help revenue engines evolve instead of react.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Why Fraymwerk
Because performance needs a framework
Fraymwerk builds frameworks that connect how teams sell, measure, and improve.
By capturing what works and adapting tactics over time, we help revenue engines evolve instead of react.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Pipeline build
We help you design a predictable pipeline that prioritises fit and focus over activity Fraymwerk helps teams design structured, data-led outbound systems that balance automation and precision, shaped by years of building sustainable SDR and pipeline frameworks across B2B sales.
Opportunity handling
Most revenue is lost between first meeting and proposal — not at the top or bottom. We help teams install proven qualification frameworks like MEDDICC to bring clarity and control to the mid-funnel, built on deep experience improving forecast accuracy and conversion in complex sales environments.
Closing mechanisms
Deals don’t fall apart on price — they fall apart when value fades. Fraymwerk helps teams reinforce perceived value through pricing strategy, negotiation rhythm, and buyer alignment so conviction builds, not fades, as deals progress.
Account success
Retention drives predictability, yet most teams focus only on acquisition. We help design client success structures that track sentiment, identify upsell opportunities, and schedule reviews — informed by hands-on experience building account management systems that cut churn and lift lifetime value.
People and processes
No system works if the people and processes behind it don’t fit. Fraymwerk helps assess and align roles, systems, and operating cadence — combining leadership, enablement, and process design experience to make performance consistent and scalable.
Who we are
Who we are
Who we are
Funnel geeks at heart
B2B growth comes with enough unknowns - working with us shouldn’t be one of them.
Here’s a quick overview of what we do, who we support, and how we work together.
Who is Fraymwerk?
Based out of Copenhagen Fraymwerk is a partner-based agency focused on helping B2B and B2G teams bring structure and rhythm to commercial growth.
Our network of consultants share a genuine passion for the craft of sales and revenue design — funnel geeks who believe commercial performance can always be improved, refined, and designed.
Who is Fraymwerk?
Based out of Copenhagen Fraymwerk is a partner-based agency focused on helping B2B and B2G teams bring structure and rhythm to commercial growth.
Our network of consultants share a genuine passion for the craft of sales and revenue design — funnel geeks who believe commercial performance can always be improved, refined, and designed.
Who is Fraymwerk?
Based out of Copenhagen Fraymwerk is a partner-based agency focused on helping B2B and B2G teams bring structure and rhythm to commercial growth.
Our network of consultants share a genuine passion for the craft of sales and revenue design — funnel geeks who believe commercial performance can always be improved, refined, and designed.
Which kind of companies does Fraymwerk support?
Which kind of companies does Fraymwerk support?
Which kind of companies does Fraymwerk support?
How does Fraymwerk work?
How does Fraymwerk work?
How does Fraymwerk work?
What are your fees?
What are your fees?
What are your fees?
Want to elevate your business?
Want to elevate your business?
Commercial performance, by design
Doing B2B sales is not rocket science, but it sure can feel like it.
At Fraymwerk we break B2B sales down to four simple elements:
Pipeline generation
Opportunity handling
Closing mechanisms
Account success
And then of course the people and processes that handle it all.
Most teams have parts of it right, but rarely all connected.
Fraymwerk helps align your handling of each lever into one designed system.
Commercial performance, by design
Doing B2B sales is not rocket science, but it sure can feel like it.
At Fraymwerk we break B2B sales down to four simple elements:
Pipeline generation
Opportunity handling
Closing mechanisms
Account success
And then of course the people and processes that handle it all.
Most teams have parts of it right, but rarely all connected.
Fraymwerk helps align your handling of each lever into one designed system.
Commercial performance, by design
Doing B2B sales is not rocket science, but it sure can feel like it.
At Fraymwerk we break B2B sales down to four simple elements:
Pipeline generation
Opportunity handling
Closing mechanisms
Account success
And then of course the people and processes that handle it all.
Most teams have parts of it right, but rarely all connected.
Fraymwerk helps align your handling of each lever into one designed system.
Our Team
We are operators who have built and run commercial engines in competitive markets. Our work is hands-on and centred on one thing - supporting revenue generation above everything else.
We help organisations tighten processes and install commercial routines that strengthen pipeline creation, improve conversion rates and leads to more new business.
Thomas Overholt
Founder & Partner With 16+ years in B2B and B2G, Thomas has led commercial organisations across SaaS, technology, and other complex solution businesses, holding full P&L responsibility as CCO, CMO, and Business Owner. Thomas has run enterprise sales, international expansion, revenue operations, and commercial teams across Europe and North America. His strength is building cleaner pipelines, sharper qualification, and more disciplined deal management. Thomas@fraymwerk.com Direct: +45 3160 6016
Thomas Overholt
Founder & Partner With 16+ years in B2B and B2G, Thomas has led commercial organisations across SaaS, technology, and other complex solution businesses, holding full P&L responsibility as CCO, CMO, and Business Owner. Thomas has run enterprise sales, international expansion, revenue operations, and commercial teams across Europe and North America. His strength is building cleaner pipelines, sharper qualification, and more disciplined deal management. Thomas@fraymwerk.com Direct: +45 3160 6016
Thomas Overholt
Founder & Partner With 16+ years in B2B and B2G, Thomas has led commercial organisations across SaaS, technology, and other complex solution businesses, holding full P&L responsibility as CCO, CMO, and Business Owner. Thomas has run enterprise sales, international expansion, revenue operations, and commercial teams across Europe and North America. His strength is building cleaner pipelines, sharper qualification, and more disciplined deal management. Thomas@fraymwerk.com Direct: +45 3160 6016
Peter Tullin
Affiliate partner With 20+ years across telecom, SaaS, and consumer markets, Peter has led marketing and commercial functions covering demand generation, product marketing, and customer lifecycle performance. He has run positioning, campaign execution, go-to-market operations, and retention programmes in competitive environments. His strength is creating clearer demand engines, more consistent marketing execution, and tighter alignment across the customer journey. Peter@fraymwerk.com Direct: +45 6147 1234
Peter Tullin
Affiliate partner With 20+ years across telecom, SaaS, and consumer markets, Peter has led marketing and commercial functions covering demand generation, product marketing, and customer lifecycle performance. He has run positioning, campaign execution, go-to-market operations, and retention programmes in competitive environments. His strength is creating clearer demand engines, more consistent marketing execution, and tighter alignment across the customer journey. Peter@fraymwerk.com Direct: +45 6147 1234
Peter Tullin
Affiliate partner With 20+ years across telecom, SaaS, and consumer markets, Peter has led marketing and commercial functions covering demand generation, product marketing, and customer lifecycle performance. He has run positioning, campaign execution, go-to-market operations, and retention programmes in competitive environments. His strength is creating clearer demand engines, more consistent marketing execution, and tighter alignment across the customer journey. Peter@fraymwerk.com Direct: +45 6147 1234
Book a free assesment
Book a free assesment
Book a free assesment
Get a fresh perspective on your commercial engine
Let’s start with a short call to learn about your setup and challenges. No commitments — just an honest conversation about where structure could improve performance.
Give us a call, send a text or an email. You can even fill out a form.
Fraymwerk Aps
Revenue isn’t random. It’s designed.
Revenue isn’t random. It’s designed.
Revenue isn’t random. It’s designed.
Some of the companies we help
We partner with commercial teams to improve how they build pipeline, qualify opportunities, win deals, and retain clients.
These are some of the organisations we have supported on that journey.
Curious to learn more? Book a call today.
Curious to learn more? Book a call today.